(1) How to Set Up Google Customer Reviews

You can viable Google Customer Reviews in the Merchant Center schedule section, found under the three dot icon in your Merchant Center account.

(2) Here are the instructions

(3) How Google Customer Reviews Work

Once you set up your Google Customer Reviews, there are three steps to review aggregation.

1. An kindred score (combined with 3^rdparty reviews information) seems on search ads and Google shopping, as well on Google customer reviews badges.
2.   User who opt- in receive an email from Google Customer Reviews asking them to charge their experience with your store.
3.   An kindred score (combined with 3^rdparty reviews information) seems on search ads and Google shopping, as well on Google customer reviews badges.

(4) Where Google Customers Reviews Appears

Google Review Badge

The Google Customer Reviews badge shows your seller rating score, and you can place it anywhere on your site.

Merchant Center Dashboard

You can review the results and key insights into your seller ratings in your merchant center dashboard.

Google Seller Ratings On Google Text and Shopping Ads

Seller ratings are a combination of data and reviews next to Adwords ( Presently on Google search result pages and Google search partners). These reviews and ratings primarily reflect customers ‘ overall consumer experience with a business, and they are accumulated from seller rating websites, such as TrustPilot and StellaService.

Google made it official that the number of reviews required for Seller ratings to be shown on ads increased from 30 to 150 over a 12 month span, but the composite ratings of a least 3.5 stars or greater has remained unchanged.

Benefits of Google Customer Reviews

But, many seller don’t see those kinds of consequences. That doesn’t suggest they shouldn’t purpose to get better Google Customer Reviews and sport the badge onsite.

Reviews denote shoppers of the quality of service they are able to come to expect from a business they are interested by purchasing from — that could go a long way in influencing customers who may be on the fence.Moreover, it permits you to stand out on search and shopping Ads.

Where in the World are Google Customer Reviews Available?

Google Customer Reviews have come a long way since 2021. At the date this post was updated. Customer reviews are available in the following locations.

• Argentina
• Australia
• Austria
• Belgium
• Brazil
• Canada
• Chile
• Colombia
• Czechia
• Denmark
• France
• Germany
• India
• Ireland
• Italy
• Indonesia
• Japan
• Hongkong
• Malaysia
• Mexico
• New Zealand
• Netherlands
• Norways
• The Philippines
• Poland
• Portugal
• Russia
• Singapore
• South Africa
• Spain
• Swedan
• Switzerland
• Taiwan
• Turkey
• United Arab Emirates
• United States
• The United Kingdom

(5) Google Customer Reviews: The final Verdict

In reality, if review aren’t favorable, you can see the opposite. But as a seller who gets a lot of traffic through Google (aka major sellers) in your website, you should be willing to adopt Google’s goal of serving the user.Align your ecommerce site experience with what your user wants, and you’ll see good reviews, which ideally, will outcome in better standing on Google’s ads.

Why Are Google Customer Reviews Important?

In case you’re thinking whether you ought to even tension with the Google Customer Reviews program, let quick give you three important cause why you should.

Help Build Social Proof

One of the compulsory ingredients to scraming and growing a successful e-commerce trade is to profit your customer’s believe. The customer reviews you gather are grandiose for building social proof you may use to benefit the believe of latest of new customers. Social evidence only means proof that other people believe you to provide them with a positive shopping experience. It makes another customers sensate comfortable shopping with you. As a result, this positively effect your conversion rates. Participating in Google Customer Reviews allows you to build social proof and add a badge with the Google brand on your website, helping drive conversions.

Help Build a Better Brand and Products

Besides helping you win your customers’ believe, Google Customer Reviews is also an excellent way of getting feedback from your customers. You may use this feedback to improve your product and service delivery. As a result, you can make a better brand and create buyer journeys that your customers will love.

Boost Your Local SEO

Search engines, particularly want to serve up the most compatible business in local search queries. To make so, they consider what your brand does. Most importantly, they price the opinions left by people who have had a first hand experience with you. That’s where Google Customer Reviews come in. They help search engine learn which business to recommend to users. Google rewards brand with superior reviews by ranking them higher on the search engine results pages. Google Customer Reviews also assist users decide which brands to do business with. To get a impartial share of the business, you’ll necessary to have much positive reviews than your competitors. Ignoring Google Customer Reviews should deprive you of the opportunity to pass your business and marketing much mileage. That’s especially real as studies display that 87 percent of people read online reviews when researching local business.

How Does Google Customer Review Work?

How does this program work? Thankfully, it’s very easier than Trusted stores. All it takes if you want to get a customer review are three simple steps.

Google Asks Your Customer to Opt-In

When a customer buys something from you, Google sends them an email around the day they’re expected to get their purchase. The objective of the email is to inquire the customer to opt – in to get a survey about their experience shopping on your website.

Customers Take the Survey

Customers who opt-in are then directed to a survey consisting of a star rating system (from one to five). There’s also space for additional comments If customer wish to provide much information about their shopping experience.

Google Aggregates the Reviews and Data

As soon as the survey information is submitted, Google aggregates it to form star ratings for your business. Those are displayed on your website and in organic and paid search results. Offer as much as possible to stimulate your customers to participate. This way, you get much reviews, and more reviews mean a nice seller rating (Google average rating for your store).

What Can You Do With Your Reviews?

You’ve managed to hoard some reviews the usage of the Google Customer Reviews program. What’s next? Nicely, this is where the fun begins, as you may use those reviews for many things. Here are just a few ideas.

Incorporate Them In Your Business Listings

Your reputation is one of your maximum valuable business assets. What preferable way to show customers that you’re a reputable business than by displaying them what other customers say about you. Comprise your reviews in all business listings of your business across the web to build customer confidence.

Display Them On Your Website

One of the first things you may do along with your reviews is to display them in your website. Doing so assists earn your customers’ believe. It also lets customers see that you’re transparent, a price that 81 percent of customer look for in brands.

Use Them On Social Media

We all understand social media may be a very powerful marketing tool. When you run your social media marketing campaigns, you could leverage your reviews by incorporating them into your posts or ads. You could use your reviews on any marketing platform and with any marketing strategy. The whole points is to demonstrate to potential customers that your business is respectable and is learn for delivering good customer experience.