The Complete Guide To Google Customer Reviews ( And Why It Matters )
Google Customer Reviews is a free program that allow sellers to gather feedback from customers who make purchases on their website. In step with Google, ratings from Google customer reviews enforce to your seller ratings eligibility. That case so seller ratings therefore seller ratings deliver on search ads, in Google shopping, and on an facultative that may be displayed in your site – all seen places for customers to cognize fast concern the type of store that you are.
You can viable Google Customer Reviews in the Merchant Center schedule section, found under the three dot icon in your Merchant Center account.
(2) Here are the instructions
- Sign in to your Merchant Center account (or sign up if you do not have an account).
- Select “Merchant Center programs” from the dropdown in the upper right hand corner.
- Click “ Get Started “ in the Google Customer Reviews card and accept the Program Agreement.
- Add the survey opt in code to your website.
- (Optional) Add the badge code to your site wherever you want. This may make the badge appear to your site, permitting you to display your seller rating and display customer which you are integrated with Google Customer Reviews.
Once you set up your Google Customer Reviews, there are three steps to review aggregation.
- An kindred score (combined with 3rdparty reviews information) seems on search ads and Google shopping, as well on Google customer reviews badges.
- User who opt- in receive an email from Google Customer Reviews asking them to charge their experience with your store.
- An kindred score (combined with 3rdparty reviews information) seems on search ads and Google shopping, as well on Google customer reviews badges.
(4) Where Google Customers Reviews Appears
Google Review Badge
The Google Customer Reviews badge shows your seller rating score, and you can place it anywhere on your site.
Merchant Center Dashboard
You can review the results and key insights into your seller ratings in your merchant center dashboard.
Google Seller Ratings On Google Text and Shopping Ads
Seller ratings are a combination of data and reviews next to Adwords ( Presently on Google search result pages and Google search partners). These reviews and ratings primarily reflect customers ‘ overall consumer experience with a business, and they are accumulated from seller rating websites, such as TrustPilot and StellaService.
Google made it official that the number of reviews required for Seller ratings to be shown on ads increased from 30 to 150 over a 12 month span, but the composite ratings of a least 3.5 stars or greater has remained unchanged.
Benefits of Google Customer Reviews
But, many seller don’t see those kinds of consequences. That doesn’t suggest they shouldn’t purpose to get better Google Customer Reviews and sport the badge onsite.
Reviews denote shoppers of the quality of service they are able to come to expect from a business they are interested by purchasing from — that could go a long way in influencing customers who may be on the fence.Moreover, it permits you to stand out on search and shopping Ads.
Where in the World are Google Customer Reviews Available?
Google Customer Reviews have come a long way since 2021. At the date this post was updated. Customer reviews are available in the following locations.
- Argentina
- Australia
- Austria
- Belgium
- Brazil
- Canada
- Chile
- Colombia
- Czechia
- Denmark
- France
- Germany
- India
- Ireland
- Italy
- Indonesia
- Japan
- Hongkong
- Malaysia
- Mexico
- New Zealand
- Netherlands
- Norways
- The Philippines
- Poland
- Portugal
- Russia
- Singapore
- South Africa
- Spain
- Swedan
- Switzerland
- Taiwan
- Turkey
- United Arab Emirates
- United States
- The United Kingdom
(5) Google Customer Reviews: The final Verdict
In reality, if review aren’t favorable, you can see the opposite. But as a seller who gets a lot of traffic through Google (aka major sellers) in your website, you should be willing to adopt Google’s goal of serving the user.Align your ecommerce site experience with what your user wants, and you’ll see good reviews, which ideally, will outcome in better standing on Google’s ads.
