With the reactance becoming fiercer everyday, e-commerce business need to exert all the stops to ensure they hold beating the impedance. One simple yet strong marketing tool you may use to your advantage is the Google Customer Reviews characteristics.
Research displays that 70 percent of people believe online reviews much than they believe advertisements. That’s why getting as many reviews as possible from your customers may be one of the nice things you can do for your business.
Google has made that smooth with Google Customer Reviews.
Lets dive right in and see what these reviews are all about.
An Overview Of Google Customer Reviews
Google customer reviews is a service that permit in business to gather reviews on their website. To participate in Google Custom Reviews, you must have a Google Merchant account. Google does maximum of the heavy lifting by helping gather custom feedback for you. To do that, Google sends your customers an email asking if they want to endow feedback on their experience with your brand. Customers who select to participate then receive a short survey shape to fill out.
The reviews and ratings that customer bestow in the surveys may be displayed on your website and other marketing platforms. They also assist determine seller rating seller that Google grant to merchants, including the common star ratings and the number of ratings. The higher the rating, the much believe the merchant is. A substitution of the retired Trusted Stores program, Google Customer Reviews is an classic way to prove to prospects that they can believe you to deliver on your promises.
Why Are Google Customer Reviews Important?
In case you’re thinking whether you ought to even tension with the Google Customer Reviews program, let quick give you three important cause why you should.
Help Build Social Proof
One of the compulsory ingredients to scraming and growing a successful e-commerce trade is to profit your customer’s believe. The customer reviews you gather are grandiose for building social proof you may use to benefit the believe of latest of new customers. Social evidence only means proof that other people believe you to provide them with a positive shopping experience. It makes another customers sensate comfortable shopping with you. As a result, this positively effect your conversion rates. Participating in Google Customer Reviews allows you to build social proof and add a badge with the Google brand on your website, helping drive conversions.
Help Build a Better Brand and Products
Besides helping you win your customers’ believe, Google Customer Reviews is also an excellent way of getting feedback from your customers. You may use this feedback to improve your product and service delivery. As a result, you can make a better brand and create buyer journeys that your customers will love.
Boost Your Local SEO
Search engines, particularly want to serve up the most compatible business in local search queries. To make so, they consider what your brand does. Most importantly, they price the opinions left by people who have had a first hand experience with you. That’s where Google Customer Reviews come in. They help search engine learn which business to recommend to users. Google rewards brand with superior reviews by ranking them higher on the search engine results pages. Google Customer Reviews also assist users decide which brands to do business with. To get a impartial share of the business, you’ll necessary to have much positive reviews than your competitors. Ignoring Google Customer Reviews should deprive you of the opportunity to pass your business and marketing much mileage. That’s especially real as studies display that 87 percent of people read online reviews when researching local business.
How Does Google Customer Review Work?
How does this program work? Thankfully, it’s very easier than Trusted stores. All it takes if you want to get a customer review are three simple steps.
Google Asks Your Customer to Opt-In
When a customer buys something from you, Google sends them an email around the day they’re expected to get their purchase. The objective of the email is to inquire the customer to opt – in to get a survey about their experience shopping on your website.
Customers Take the Survey
Customers who opt-in are then directed to a survey consisting of a star rating system (from one to five). There’s also space for additional comments If customer wish to provide much information about their shopping experience.
Google Aggregates the Reviews and Data
As soon as the survey information is submitted, Google aggregates it to form star ratings for your business. Those are displayed on your website and in organic and paid search results. Offer as much as possible to stimulate your customers to participate. This way, you get much reviews, and more reviews mean a nice seller rating (Google average rating for your store).
What Can You Do With Your Reviews?
You’ve managed to hoard some reviews the usage of the Google Customer Reviews program. What’s next? Nicely, this is where the fun begins, as you may use those reviews for many things. Here are just a few ideas.
Incorporate Them In Your Business Listings
Your reputation is one of your maximum valuable business assets. What preferable way to show customers that you’re a reputable business than by displaying them what other customers say about you. Comprise your reviews in all business listings of your business across the web to build customer confidence.
Display Them On Your Website
One of the first things you may do along with your reviews is to display them in your website. Doing so assists earn your customers’ believe. It also lets customers see that you’re transparent, a price that 81 percent of customer look for in brands.
Use Them On Social Media
We all understand social media may be a very powerful marketing tool. When you run your social media marketing campaigns, you could leverage your reviews by incorporating them into your posts or ads. You could use your reviews on any marketing platform and with any marketing strategy. The whole points is to demonstrate to potential customers that your business is respectable and is learn for delivering good customer experience.