Search Engine Optimization(Seo) is the recurring process of optimizing your online content so that the internet searcher likes to show it as a top result for searches of a specific key phrase or keyword.
How does SEO work?
Search Engines, for example, Google and Bing use bots to crawl pages on the web, going from website to website, gathering data about those pages, and placing them in a list. Next algorithms break down pages in the list, considering hundreds of ranking factors or signals, to decide the order pages should show up in the search results for a given query.
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There are two factors in SEO:
On-page SEO is the act of upgrading singular web pages to rank higher in search engines and get more natural or organic traffic. It spins heavily around optimizing pages for search goals yet includes creating and optimizing HTML tags like titles and meta descriptions.
Off-page optimization is characterized as a technique that encourages the website to improve its ranking on the search engine result pages. These factors function beyond the boundaries of the web pages. These ranking factors are not directly constrained by the publisher. Off-page fundamentally deals in link building for SEO.