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If you’ve ever wanted to be a fly at the wall whilst your clients are visiting your website, the Facebook pixel is your ticket. A Facebook pixel is a bit of code (think about it as an invisible monitoring device) that you place for your website to monitor user behavior. Traders and marketers use it to make an informed data-driven verdict in their Facebook advertising strategies,

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What is a Facebook pixel?

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A Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. You can use the pixel to Make sure your ads are shown to the right people,

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How to create a facebook pixel?

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All you require is a website and access to your website code ( this one is rare a vicious point, but if you have a website you ought to access a developer or directly to the site.

  • Create your pixel: Log into Facebook ad manager, go to events manager and choose “ create a pixel “.
  • Choose your pixel setup method: Facebook will motivate you to pick the way you want to install the pixel. The easiest method is the first option, but this will only work if you’re using one of the website platforms listed within it. If you’re not, no issues — choose manually install the code yourself.
  • Copy the pixel code: When Facebook shows your pixel code, copy all of the code onto your clipboard or into a separate document. This is your pixel, and it‘ll look something like this.
  • Paste the pixel code into the header of your website  Now it’s time to inject the pixel code into your website. The code should go into your universal header or theme header, in order for the code to appear on each page. That is especially vital when we get into the details later, and start monitoring customer behavior on dissimilar pages of your site.
  • Check that your pixel is working: Once you’ve saved and republished your page or site go back to Facebook ads manager and check the status of your pixel. It have to say active after several minutes if it was pasted properly.

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How to set up Facebook Pixel Events

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  • Select your pixel in Events Manager
  • Select Manually install the code yourself
  • Launch the Event Setup Tool. It will then prompt you to type in your site’s URL, and it will open up your site.
  • Select Track Event on page load or Track event on inline action from the options. On page load is for when you only care if somebody lands on a certain page ( such as thank you page after checkout), whereas inline is for when you need a person to click on a specific button such as “buy now “)
  • Add event parameters. By this, we mean the conversion value and currency of the action. It’s up to you what value you place on an event.
  • Now just copy the event code and paste it into the relevant page of your website. This code is different from the pixel code. For page load events, paste the code just before the closing header section (this is probably just before the <body> tag of your site). For inline events, Add the code in between the script tags of the action you want to track. Note, if you want this to fire only on specific button clicks, you need to update the code to tie an event to an action.

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 (1) Custom events & conversions using facebook pixel

[/vc_column_text][wgl_spacing spacer_size=”21px”][vc_column_text]You could also track custom events. To do this, go to your custom conversions for Facebook ads from URL events and actions. You would possibly use this for tracking product categories, as an example which is not standard events.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][wgl_spacing spacer_size=”41px”][vc_column_text]

(2) Tracking offline conversions

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For retailers with storefronts, you may additionally set up offline conversion tracking. To try this you need to create an offline event set in the event manager. In order to connect this to offline data, you’ll urge to upload this data to Facebook. You could automate this through the offline conversions API or partner integration.

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(3) Facebook pixel Troubleshooting tips

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  • You may have heard the term Facebook SDK thrown around too — this is similar to a pixel but is used on your business mobile app. If you have an app rather than a website, you can use an SDK to track user behavior.
  • Download and install the Facebook pixel helper. This will save you time. Open up a browser in Chrome, navigate to your site, and you can use this tool to troubleshoot your pixel.
  • An easy way to know whether the pixel is working is to check the status in your ads manager. It should be labeled active.
  • The currency setting must use the standard 3 letter ISO currency code.
  • If you have multiple values that you want to track, you can make the value dynamic. This will typically require some work by your developer.
  • The most common issues we see are with custom events. Custom events or conversions don’t always work with dynamic ads.
  • Avoid accidentally installing your pixel multiple times. This will result in the pixel firing more than it should and counting one conversion as several.
  • You can also view the data from your pixel in Facebook analytics. You’ll be able to drill down into the events you set up as well as traffic sources to your site and top landing pages.


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